"What saves a man is to take a step.
Then another step." ~ C. S. Lewis
From Tyler Cowen with additional recommendations from Josh Wright. To get you thinking about these kinds of issues, is this is an illustration of economies of scale or scope?
I don't think it is so much an econ issue as much as a marketing one. While I have zero problem with the concept to think there is any scope issues -- "Branding" in the public eye - there is a huge marketing issue today as opposed to in when Pete the Pup was on the silver screen.
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