People who reported exhaustive search in shopping and leisure were called maximizers, because they tried hard to get the best. Those who engaged in a limited search and settled quickly with the first alternative that was satisfactory or "good enough" were called satisficers. Satisficers were reported to be more optimistic and have higher self-esteem and life satisfaction, whereas maximizers excelled in depression, perfectionism, regret, and self-blame.From chapter 1 of Gut Feelings: The Intelligence of the Unconscious by Gerd Gigerenzer.
Wednesday, November 18, 2009
Satisfice, Don't Maximize
Sometimes the perfect can be the enemy of the good: