Tuesday, September 08, 2009

Apple Owns the Café?

Ever notice how all the Justin Long lookalikes in the coffee shop seem to be using Mac laptops? The stereotype isn't exactly true -- but it's close.

According to JiWire, which serves ads across some 30,000 hotspots, 25.6% of café wi-fi users on a laptop are on a Mac. To put that number in perspective, consider that Apple had 7% U.S. market share for laptops in Q1, according to Gartner.

The numbers are even more lopsided when it comes to wi-fi connected mobile devices. Between the iPod touch and iPhone, Apple devices accounted for almost 98% of mobile device ad requests on JiWire's café networks between January and June 2009.
Looks like Glenn Reynolds isn't the only one who likes his iPod Touch.

1 comment:

thinking said...

Apple's dominance in the mobile device category is particularly striking.

If mobile computing is more and more the future, then Apple owns this market.

And just think what will happen if and when Apple releases their rumored tablet computer.