Mankiw on Writing Well

Greg Mankiw offers some tips to economists writing for a general audience:

Writing Guidelines

• Stay focused. Remember the take-away points you want the reader to remember. If some material is irrelevant to these points, it should probably be cut.
• Keep sentences short. Short words are better than long words. Monosyllabic words are best.
• The passive voice is avoided by good writers.
• Positive statements are more persuasive than normative statements.
• Use adverbs sparingly.
• Avoid jargon. Any word you don’t read regularly in a newspaper is suspect.
• Avoid “of course, “clearly,” and “obviously.” Clearly, if something is obvious, that fact will, of course, be obvious to the reader.
• The word “very” is very often very unnecessary.
• Keep your writing self-contained. Frequent references to other works, or to things that have come before or will come later, can be distracting.
• Keep your writing personal. Remind readers how economics affects their lives.
• Buy a copy of Strunk and White’s Elements of Style. Also, William Zinsser’s On Writing Well. Read them—again and again and again.
• Keep it simple. Think of your reader as being your college roommate who majored in English literature. Assume he has never taken an economics course, or if he did, he used the wrong textbook.

Read his whole post for more tips!  This is great advice regardless if you're writing an op-ed, a textbook, or blogging.  They are all points I need to work on.