Friday, May 12, 2006

The Spread of Wal-Mart

Tyler Cowen references this article:

Wal-Mart has an incentive to keep its stores close to each other so it can economize on shipping. For example, to make this simple, just think about a delivery truck: If Wal-Mart stores are relatively close together, one truck can make numerous shipments; however, if the stores are spread out, you wouldn't have that benefit. So, I think that the main thing Wal-Mart is getting by having a dense network of stores is to facilitate the logistics of deliveries.

There are other benefits, too. Opening new stores near existing stores makes it easier to transfer experienced managers and other personnel to the new stores. The company routinely emphasizes the importance of instilling in its workers the “Wal-Mart culture.” It would be hard to do this from scratch, opening up a new store 500 miles from any existing stores.

...Wal-Mart waited to get to the plum locations until it could build out its store network to reach them. It never gave up on density.

Dr. Cowen then goes on to say (emphasis mine):

The placement of Wal-Mart stores has followed a spatial diffusion model. K-Mart, in contrast, scattered its stores across the country. Here is more. Here is a video showing the spread of Wal-Mart, well worth watching and short. It is the best single lesson in economic geography you will receive. Thanks to http://kottke.org for the pointer.
Here's the video:

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